Our neurones started lighting up when we heard the words ‘festival’, ‘spirt,’ urban’ and ‘action’. No, it wasn’t the 5050 Brothers (though it could have been!): it was URBAN SESSIONS. This new international extreme sport festival asked the Fiftyfifty family to create a visual identity for the event. The brand identity was showcased over a range of promotional materials and channels (posters, social media, textiles…).