MOOV 360 is a brand-new Belgian sports apparel brand built around three strong identifiers: ethics, aesthetics and community. The founder’s aim was to produce sports apparel with timeless lines, that operates within the principles of sustainability of the circular economy. Rather than a simple clothing brand, MOOV 360 wants to create a running and trail running community based on sharing and support.

The Brussels-based graphic design agency Studio Fiftyfifty created a visual identity for MOOV 360, developing the broad lines of the brand’s communication strategy and storytelling.